Strategic Intent To be MENA’s leading international bank. Strategic Objectives Build focus to unlock the full potential of our global Wholesale Bank. Digitise Retail Banking in MENA and grow our Commercial Banking in Brazil. Enhance the Group’s operating model to increase resilience and strengthen culture. Seek inorganic opportunities to address our model constraints and improve Group returns. Our Core Values Client Centric We are committed to knowing our customers and developing long-term relationships. Collaborative We work together as one team across our international network, providing a superior client experience. Consistent We are trusted to deliver every time in the right way, demonstrating integrity to all our stakeholders. Itinéraire